Case Description

In this project, I worked with Team Demystifier to address critical pain points in e-commerce navigation and shopping cart experiences. The e-commerce industry is experiencing phenomenal growth (63.6% expected CAGR from 2024-2030), but users still face significant friction during their shopping journey. Our goal was to analyze user behavior, identify key pain points, and develop innovative solutions to enhance the shopping experience.

Working with cross-functional team members Nishant Agarwal, Kaarthikeyan Andolu, and Anirudh Agarwal, we tackled a market opportunity with:

• Total Addressable Market: $6.475 trillion
• Serviceable Addressable Market: $300 billion
• Serviceable Obtainable Market: $63 billion

The e-commerce landscape is rapidly evolving with key trends like AI personalization, omnichannel shopping experiences, AR/virtual try-ons, and social commerce. Our research revealed that 50% of e-commerce traffic now comes from mobile devices, and 54% of social media users research products on these platforms. This created a perfect opportunity to reimagine the shopping cart experience and reduce abandonment rates.

Problem Statement

Our research and customer surveys revealed several critical pain points in the e-commerce experience:

• Personalization Gaps: Products often don't match customer needs, creating a disconnect between what users want and what they're shown.
• Mobile Experience Limitations: With 50% of traffic coming from mobile, the frustrating mobile browsing experience was a major concern.
• Trust and Security Concerns: Users lacked confidence in site safety, particularly when entering payment information.
• Checkout Friction: 18.2% of users abandoned their carts due to long or complex checkout processes.

Additionally, we identified several key reasons for cart abandonment:

• 23.8% of users lose carts when switching between devices
• 23.8% lack discounts or have limited funds
• 33.3% abandon due to complex checkout processes

These pain points were costing e-commerce businesses significant revenue and creating frustrating experiences for users across different segments.